We received two awards in the "Excellence in Brand Strategy & Creation" category:
"ulrich medical, a German medical technology company with over 110 years of history, has achieved a remarkable repositioning with its brand project. The strategic work, based on thorough market research and clearly defined brand values, impresses with its consistency and depth. Particularly striking is the digital execution: the new website combines modern design with high functionality, making the brand intuitively tangible. This project demonstrates how strategic brand work creates relevance and approachability while remaining authentic."
Jury's Statement . Winner of "Brand Strategy of the Year"
"ulrich medical, a long-established medical technology company with a global presence, has delivered an impressive branding project with the relaunch of its corporate website. The project combines a concise repositioning of the brand with a modern, aesthetic design and intuitive user experience. Particularly noteworthy are the interactive features, which not only enhance accessibility but also make the brand tangible in an authentic and relevant way. This digital platform sets benchmarks in merging functionality with emotional brand engagement."
Jury's Statement . Winner of "Brand Communication - Web & Mobile"
In an industry characterized by technological innovation, regulatory requirements, and global competition, brand management is often underestimated. However, a strong brand is a decisive competitive advantage, especially in the field of medical technology. In the following download, you will learn why strategic brand management is so important in medical technology, what functions it fulfills, and how companies can benefit from it in concrete terms.
The article highlights the following topics:
